Communications Services
Stepping Out offers clients the following services that are combined to meet specific business objectives.
Announcements: Company & Product
Analyst & Press Tours
Case Study Development & Customer PR
Collateral Development
Event Management
Industry Conferences & Speaking Engagements
Media & Message Training
Proactive Pitch Campaigns
Speaker Coaching
Thought-Leadership
Programs
Announcements
Stepping
Out helps client's successfully disseminate news -- whether it's new
funding, a product announcement or a new customer win. The team crafts
messages that resonate well with the right group of press and analysts.
Activities include:
- Identifying announcement-specific industry influencers
- Developing strategic messaging for the news
- Developing e-mail campaigns and managing distribution
- Writing and editing press releases
- Managing wire distribution
- Coordinating and managing meetings to secure ink
Analyst & Press Tours Whether
it's a company launch, a product launch or a post-IPO roadmap tour,
Stepping Out develops a tour strategy to maximize executives' time on
the road. Stepping Out helps clients determine the right time, place
and influencers to meet with, so clients get real results. Activities
include:
- Identifying analysts, press and industry influencers for the news
- Developing strategic messaging for each meeting
- Securing and developing agendas for each meeting
- Coordinating and managing meetings
- Aggressive follow-up - securing ink!
Case Study Development & Customer PR
One
of the best ways to influence potential customers is to highlight
existing customers. A few methods Stepping Out uses to leverage
customers include:
- Developing a customer case study
- Pitching a reporter to write a customer profile in an influential publication
- Securing a customer speaker at an industry event
- Submitting customers for industry awards
Collateral Development To
communicate effectively, companies need well-written materials,
directed to the right audience with the right messages. Stepping Out
helps companies with the following collateral:
- Company Backgrounder
- Product and Data Sheets
- Brochures
- Sponsorship Materials
Event Management Stepping
Out effectively manages events as small as a five-person press dinners
and as large as a two-hundred-and-fifty-person annual meeting. Event
management tasks include:
- Creating plans based on business objectives
- Securing venues and selecting key speakers
- Providing on-site management
- Managing presentations from content development to speaker preparation
- Generating creative ideas for activities to build camaraderie and team spirit
Industry Conferences & Speaking Engagements To
influence a market, a company must be visible at industry conferences.
Stepping Out helps clients increase industry visibility in the
following ways:
- Identifying the top five shows - by audience, geography, etc.
- Generating news releases and aligning news cycles with appropriate shows
- Pitching company executives and customers for speaking engagements
- Helping coordinate events and managing on-site press meetings
Media & Message Training Any
time an executive company speaks to an outside audience, they
contribute to the corporate reputation. To create the best public image
of your company, every single employee needs to be speaking the same
corporate messages. Stepping Out gets a company in lock-step by:
- Communicating corporate messages to entire internal staff
- Training company spokespeople to articulate a compelling company story
- Training sales and marketing teams to be on message with their targets
- Rehearsing executives before key meetings
Proactive Pitch Campaigns Stepping
Out leverages relevant industry trends and positions clients as
industry experts to ensure inclusion in the analyst and press dialogue.
Activities include:
- Developing timely pitches on industry topics
- Identifying targets
- Gathering required research to develop pitch letters
- Pitching stories
- Coordinating necessary interviews and follow-up
Speaker Coaching When
a company executive gets the chance to speak to an industry gathering,
Stepping Out's speaker coaching maximizes that opportunity with the
following activities.
- Rehearsing with the executive
- Refining the presentation
- Developing key speaking points
- Conducting video-feedback
Thought-Leadership Programs To
lead a market and build a reputation, company executives need to be
thought-leaders. Stepping Out assists companies in building strong
leadership with the following activities.
- Identifying key market issues
- Developing compelling perspectives
- Communicating perspectives through the spoken
and written word
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